By finding opportunities like this to follow-up at the moment when your prospects need you most, you’ll be more likely to be top of mind when they’re ready to reach out for help. Then, you’ll be able to successfully How to Meet Your Bookkeeping Needs target the right people who are in need of your services. If your business is top of mind for your prospective clients, they’ll be more likely to turn to you when they realize they need help.
- The goal of both reports is to be easy to comprehend so that all readers can grasp how well the business is doing.
- However, reality often sets in when it becomes a struggle to find customers.
- Co-working spaces are also a great way to network through the events that are often hosted there.
- This could give you access to an entire network of people in your target audience through a business they already trust.
- Regardless of how you define it, success depends on your goals and what you want from your business in the months and years ahead.
- If it has to do with accounting, practice management, or Canopy, it’s here.
Attorneys, personal and business investment consultants, information technology (IT) pros, and tax accountants likely all have clients needing bookkeeping services. Offer to refer their businesses to your clients, as this will help you expand your client base. Your referral base doesn’t just have to include your current clients.
How Can I Find Bookkeeping Clients as an Independent Contractor?
Attend local networking events or join industry-specific groups to meet potential clients. You can also join small business trade shows and other entrepreneurial events. By offering your expertise and advice, you will be the person your contacts turn to when they have a complex bookkeeping need. If you find that you have a talent for and enjoy the process, you may consider starting your own bookkeeping business providing this service to others. There’s always a demand for experienced, efficient bookkeepers in nearly every industry.
With well-managed bookkeeping, your business can closely monitor its financial capabilities and journey toward heightened profits, breakthrough growth, and deserved success. If your bookkeeper bills your customers or pays your vendors and employees, make sure you have proper checks and balances in place to mitigate the possibility of fraud. Aside from saying the right things, it’s also important for you to show interest in their answers and to listen to their responses well to demonstrate that you value them as a client. The good news is that you can find more openings for bookkeeping gigs on many platforms due to the high demand for freelancers. The cover letter samples by LHH show that it’s important to clearly state your intentions and summarize your strengths, skills, and experience in the letter. Regardless of how you define it, success depends on your goals and what you want from your business in the months and years ahead.
Start Your Own Bookkeeping Business
This could involve researching industry-specific regulations, tax considerations, or common financial pain points. If you are not new to job boards or job sites, you know that it also features clients’ profiles. If you have some extra time, go through the clients’ profiles and look for potential clients. Senior Manager and CPA with over 20 years of experience in accounting and financial services, specializing in risk management and regulatory compliance. Skilled in managing audits and leading teams to deliver exceptional services.
But one mistake we’ve seen most bookkeepers make with social media is being overly promotional. This tactic will yield little or no results because people go on these platforms to be educated, entertained and informed. Social media platforms such as Facebook, LinkedIn, Twitter, and Instagram are effective marketing tools for building awareness and generating leads. According to a Nielson study, 88% of consumers trust recommendations from people they know over other forms of advertising. This underlines the power a personal referral holds in attracting new clients. Let’s explore 20 predictable channels for securing new bookkeeping clients and growing a successful practice.
Update and distribute your business card.
If they are concerned about cost and time commitment, you can emphasize the value of your services and how efficient bookkeeping can save them time. Generally, people in your existing network will only refer you if they love working with you. If you go beyond just performing basic bookkeeping and instead provide outstanding customer service, you’ll be well on your way to adding multiple bookkeeping clients to your roster. It is one thing to join a professional development organization, but quite another to participate in the activities offered. These activities often include networking events, the perfect opportunity to spread the word about your business. However, don’t limit yourself to only accounting and bookkeeping events.
Another facet to consider is what is your ideal client’s minimum revenue? This is important if you want to charge premium prices because they have to be able to afford you. If you’re wanting to charge premium prices but only want to work with solopreneurs just starting out, you have a mismatch, and it’ll make it really difficult to attract those clients. Your Ideal Client Avatar is someone you have in your mind when you think about the type of person you want to work with. Behind every business is a person, so figuring out the core values you want in the clients you work with is step 1. It’s also really helpful to make this into a list and keep it in mind when you’re evaluating whether or not to work with a client after a discovery call.